There is a golden rule to link building: links reflect value on the web. Remember that rule, because we’ll come to it later.
Right now, let’s expand that rule with two important definitions:
1. Linking is a communication and citation signal inherent to the web. Links reflect contribution, value, relevance and influence. If you want a scalable solution for building high-quality links, then provide solid value and contributions to your market, industry and community. If you do, the links will come – with hard work.
2. There are many different ways to build links. There’s no “right way” and no “best practices,” there’s only creativity, intelligence, and labor.
Links are now a major commodity. It wasn’t always this way. In the pre-Google era, links were about sharing resources and getting traffic.
Link building (and internet marketing) is more about people than it is search engines; but stay (acutely) aware of the ranking benefits links can provide.
Today, links are about traffic, sure, and they’re about sharing – but they’re also about search engines (especially Google).
Links have two primary audiences: visitors and search engines. You want the traffic and credibility association good links can provide for your visitors, and you want the rankings boost good links can provide for the search engines. Learn to distinguish between these seemingly disparate audiences, but don’t forget this guideline: develop your linking (and marketing) strategy with people in mind, not search engines. Just don’t be blind to the search optimization factors involved.
httpv://www.youtube.com/watch?v=7vhAQIpDAu0